CHENNAI: Mercedes-Benz India on Wednesday kicked off LuxeFest 2014, a luxury festival that "promises to enhance the customer's overall luxury experience with Mercedes-Benz's cutting edge innovation."
Mercedes-Benz LuxeFest 2014 is a festival celebrating Modern Luxury in association with "likeminded luxury brands" like J W Marriott, Swiss International Airlines, and Carl F Bucherer across all Mercedes-Benz showrooms in India, the company said in a statement.
LuxeFest will conclude on October 31.
Speaking on the introduction of Mercedes-Benz LuxeFest, Eberhard Kern, managing director and CEO, Mercedes-Benz India, said, "2014 is our 'Year of Excellence'. By 'excellence' we mean our continuous endeavor in creating new avenues of customer fascination and delight. Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India."
"During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, J W Marriott and Swiss International Airlines," he said.
Mercedes-Benz LuxeFest celebrates standard enriching experience across all Mercedes-Benz showrooms in India including the luxurious pampering of the five senses of taste, smell, sound, light and touch.
Through the campaign, one winner will receive a personalized Carl F Bucherer watch with his or her name customized on the dial. The winner will be chosen through a lucky draw of all test drives at the end of the campaign.
Similarly, one couple from the campaign will get a stay package at any JW Marriott property in India - an all expenses 2 night/3 day package.
In addition, every prospective buyer who takes a test drive of any Mercedes-Benz car during the campaign period will get a 20% benefit voucher for F&B and SPA at any JW Marriott property in India.
As part of the campaign, one couple will get a business class travel ticket from Swiss International Airlines to any destination in Europe. The winner will be chosen by a lucky draw of all test drives at the end of the campaign.
"Through the two month long LuxeFest, Mercedes-Benz India promises to provide patrons new touch points of fascination and delight that is consistent with the Mercedes-Benz brand and across all Mercedes-Benz showrooms in India," the statement said.
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