FB says no money for unviewed ads

Technology

Ad revenue is one of the major revenues for any online organization or company. However, according to stats, many ads go unvisited or unviewed.

As we all know Facebook is one of the major contributors for ads and now it decided online ads are only worthwhile if they’re actually seen by human eyes.

Literally, no one will scroll down bottom of the page to see them, so FB decided to launch a new blog post, which is named as ‘The Value of Viewed Impressions.’

With this the advertisers should focus on viewed impressions, not served impressions, and that Facebook already works this way. So that FB will have an advantage of scrolling down for news feed.

Taguri: Facebook, FB advertisers, money, Unviewed ads, Value, Human eyes, Online organization company, Viewed Impressions, Ad revenue FB, Blog post

Technology
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